Marketing Strategy

Purpose:

I believe it is the perfect time to use our collective passions (Our community: Leaders, Coaches, Teachers, Business Owners, Parents, Family Members) to grow tennis in our community. First, it is our responsibility to educate our community on the process and what they can expect if they are committed. Second, provide an honest program (A quality product) under the ATA South brand that facilitates all stages of junior tennis development. Third, we must network with other tennis programs all over the south and maintain relationships within our immediate community through various events that engage our community and show appreciation. Through this 3 step strategy, we will transform lives and create new paths of success and confidence with our black and brown youth through tennis.

The sketches below are meant to start the conversation regarding a solid, consistent and harmonious marketing and promotion strategy that will educate, promote the product and maintain relationships.

Promo Curb Yard Signs / Billboard Campaign

Title: Your Uncle

Emotional Evoking:

Tennis has black heroes and role models. Make the heroes feel like family. The ATA is like family.

eventually using this campaign to parallel the ATA.

Message: (Arthur Ashe)
This Was Your Uncle.

Make your path.

Tennis needs you.

Title: Your Aunt

Emotional Evoking:

Tennis has black heroes and role models. Make the heroes feel like family. The ATA is like family.

eventually using this campaign to parallel the ATA.

Message: (Althea Gibson)
This Was Your Aunt.

Make your path.

Tennis needs you.

Call to action: atasouth.org/tennis

Coach Rocky with his Mother Dr. Warner.

Title: Sis Did it Big!

Title: Your Brother...

Emotional Evoking:

Tennis has black heroes and role models. Make the heroes feel like family. The ATA is like family.

eventually using this campaign to parallel the ATA.

Message: (Serena Williams)
BIG SIS DID IT!

Make your path glow.

Tennis Needs You!

Call to action: atasouth.org/tennis

Emotional Evoking:

Tennis has black heroes and role models. Make the heroes feel like family. The ATA is like family.

eventually using this campaign to parallel the ATA.

Message: (Jermaine Jenkins)
Your Brother Made it (Work)!

Make your path glow.

Tennis Needs You!

Call to action: atasouth.org/tennis

YouTube story board will be our topic for next week. 11/25/20

© 2020 ATA SOUTH in conjunction with Sugar Creek Golf & Tennis Center . All Rights Reserved.

Coach Rocky Warner - 678.207.9444 - rwarner@yourata.org

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